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Hololive Production, also known as just Hololive, is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation. In addition to acting as a multi-channel network, Hololive Production also handles licensing, merchandising, music production and concert organization. As of May 2025, the agency manages 88 active VTubers in three target languages, totaling over 80 million subscribers, including several of the most subscribed VTubers on YouTube and some of the most watched female streamers in the world.