Rajeev Batra

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Rajeev Batra is a marketing scholar, author, and academic who serves as the Sebastian S. Kresge Professor Emeritus of Marketing at the University of Michigan. Batra's research focuses on brand building and brand management, consumer–brand relationships, global branding, emerging markets and cross-cultural marketing, marketing communications, emotional advertising, and advertising effectiveness. He received the 2023 Fellow Award from the Society for Consumer Psychology in recognition of his contr