Alan Sugar

Britain Alan Sugar

Britain Alan Sugar

Lord Alan Sugar issues 'watch out' warning to ITV fans over £5 fee and asks Ofcom to 'investigate'

Billionaire Lord Alan Sugar has beef with ITVX 'after paying £5 a month'

Alan Sugar complains he 'can't understand' Ally McCoist's Scottish accent

Alan Sugar sparks outrage over Ally McCoist accent comments

Roy Keane accused of wearing a wig by Sir Alan Sugar during ITV World Cup punditry

Alan Sugar makes bizarre Roy Keane suggestion during World Cup coverage

Lord Sugar beats TikTok in trademark battle

Lord Sugar: ‘I’m proud to be Jewish, but I am an atheist’

Love Island favourite reveals she had "no idea" who Alan Sugar was before Celebrity Apprentice

The Apprentice 2026 winner Karishma Vijay: 'Lord Alan Sugar looks unreal - like AI'

Who is Karishma Vijay? Indian-origin Apprentice 2026 finalist goes viral after Alan Sugar buzz

Why Lord Sugar is more likely to invest in female founders

Sir Alan Sugar fires third 'Apprentice'

Lord Alan Sugar defends The Apprentice after future confirmed

Alan Sugar defends relevance of The Apprentice

Lord Sugar reveals The Apprentice future and why the UK won't get a hungry entrepreneurial culture: "Too late, mate"

Dragons' Den star found it 'liberating' buying out Alan Sugar before £20m payday

The Apprentice star fired by Lord Sugar following ‘unusual’ boardroom blunder

Lord Alan Sugar has a list of jokes for The Apprentice

Lord Alan Sugar has a list of jokes for The Apprentice

Yorkshire Apprentice winner on 'madness' of business with Sir Alan Sugar

Alan Sugar confirms BBC’s thoughts on his future with The Apprentice

Alan Sugar says he has no plans to retire from Apprentice and ‘hang up his finger’

Lord Alan Sugar says 'he did not' in Donald Trump admission amid The Apprenctice return

Former Apprentice contestant buys out Alan Sugar to take full ownership of firm

Alan Sugar asked why he’s ‘salty all the time’ in hilarious Children in Need sketch

'He talks a load of rubbish' - Former Spurs chairman Lord Alan Sugar issues legal threat towards Sky pundit Jamie Redknapp after claim over Tottenham reign

‘I am coming after you’: Lord Sugar threatens to sue Jamie Redknapp and Sky Sports

It’s easy to become a tax exile (except for Alan Sugar)

Alan Sugar on making The Apprentice: ‘If I was a candidate, I’d win every time’

If Alan Sugar can’t see why his Senegal ‘joke’ is racist, then sack him

A Brief History of Lord Sugar’s Crap Opinions

Most of The Apprentice star Alan Sugar's immense wealth doesn't come from his technology ventures

Unscripted: My Ten Years in Telly by Alan Sugar

Donald Trump and Alan Sugar's Twitter fight – blow-by